An animated video commissioned by City of York Council’s iTravel team, to encourage children and their parents and carers to walk, cycle or scoot to school has scooped a national award in the Modeshift National Sustainable Travel Awards!
The video follows cartoon characters on their way to school, looking at some of the things that can make the journey difficult, such as inconsiderate parking, dangerous driving and traffic fumes, as well as how much easier the journey can be when more children are able to walk, cycle or scoot to school.
Created by Digifish – the York/Manchester based film, TV, video and animation production company – the animation has won the Best Sustainable Travel Initiative in Education.
Christine Packer, School Travel Co-ordinator, City of York Council, said: “We wanted the video to show children and parents just how much more fun the journey to school can be if you ditch the car. We’ve had a great response to the film from pupils at our primary schools and it’s fantastic that it’s been recognised nationally as well.”
At this time of year there are lots of issues with parking near to schools, with many parents thinking their bit of bad behaviour is “Only for a minute or two…”. So, the animation shows drivers how all this affects children – from the children’s point of view.
You can watch the animation in full here: https://www.itravelyork.info/journey-planning/going-to-school/journey-to-school-animation